ART DIRECTION

Car2Go, AMG & Euronics

Together with carsharing provider car2go, the sportive branch of Mercedes Benz and electronics retailer Euronics, we thought out a social media stunt highlighting Euronic’s sponsorship of a Mercedes works DTM team. The car, an AMG C63s Coupe was secretly integrated in the car2go fleet and picked up customers by surprise, when rented regularly through the app. The car was piloted by a driver and the ride was free.